Why Exhibit at GME 2008?

Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, this is the only medium where buyer, seller and product physically come together - a potent force for business.

1. Highly targeted

"A great forum for meeting your clients, especially clients that are 4, 5, 600 kilometres away, because as you can appreciate that's a lot of driving to go and meet them, and so forth, so this Forum is great, because they come to you and we get a lot out of it."
Ted Russell - Aggreko

With tightly focused profiles and carefully targeted audiences, GME is a highly cost-effective sales and marketing platforms. Reed Exhibitions is committed to delivering business contacts that create value for each and every customer. Through Meet-the-Buyer program, we match the needs of buyers and suppliers ever more closely.

2. Flexible

98.8% of exhibitors participated in GME to 'promote company and product awareness'†

GME provides a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of exposure opportunities, from stand presence and sponsorship, to seminars and competitions, together with the website, GME provides a dynamic environment for your sales and marketing activities.

3. A two-way communication process

76.3% of visitors rated their objective to
'look for new products' as 'very important to important'.*

Unlike magazines and direct mail, an exhibition involves a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.

4. The buyer comes to you

66.5% of respondents had 'direct authority for
purchasing the types of goods and services seen at GME'*

Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify.

5. Neutral sales environment

78% of visitors who had 'authority to purchase'
were 'likely to very likely' to contact an exhibitor after GME*

The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory.

6. A three-dimensional medium

Nothing beats the impact of a live demonstration. Whilst an advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at GME, buyers can see, touch, smell and try your product for themselves.

7. Fast market penetration

"This years GME as far we are concerned on our stand has been excellent. We have had some very good leads, the quality of the people through has been a lot higher than in previous years."
Vaughan Cranswick - TGE Energy Services

You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in three days at GME than you might otherwise achieve in months.

* Source: Micromex GME 2006 Visitor Survey
† Source: Micromex GME 2006 Exhibitor Survey

Show Hours
Tuesday 10am-6pm
Wednesday 10am-6pm
Thursday 10am-4pm

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